Think about it. Consumers who land on your website by clicking on a paid ad are 50% more likely to make a purchase than visitors who land naturally.
I’m not saying organic traffic doesn’t count. It certainly does (and will probably continue to do so, despite the naysayers). But online has no doubt that marketers need to define their strategy and focus a significant portion of their activities and budgets on paid advertising. In this article, I will suggest the top 10 paid traffic sources that every online marketer should try at some point.
Google Ads, formerly known as Google Adwords, is one of the largest sources of online traffic and is a great way to buy website traffic. Through this program, you can create ads that will appear on Google’s search engine results page (SERP) whenever someone types in keywords related to your business. You can also adjust the targeting so that your ad will appear only when there is a relevant search query. This increases the number of qualified leads that are exposed to your content and improves your chance for higher conversion rates.
It is one of the best traffic-selling networks, Google Ads (formerly known as AdWords) still provides significant exposure despite its relatively high CPC (cost per click). Google Ads selects and bids on keywords that your potential customers are likely to search for so that your ads appear as sponsored ads at the top of search results pages.
Over time, more advanced features were added to AdWords. Dynamic Search Ads: Automatically adapt your ads to your website’s content without maintaining a keyword list. Video ads on YouTube, especially universal app campaigns for mobile marketers.
AdWords support advanced audience targeting, device-based bid adjustment, and retargeting of users who have previously visited your site. Of course, there is also the Google Display Network (GDN) where you can run display ads.
Display ads are falling out of fashion among marketers due to the extremely high CTR of native ads, but in reality, GDN reaches 80% of internet users. Therefore, it is a powerful way to grab attention, especially in awareness campaigns, rather than for more aggressive lead generation purposes.
It really depends on your specific audience and the keywords you use. Even if AdWords works well for you, you may want to consider using GDN as well.
Pro Tip: Bing, which competes with Google’s search engine, offers Bing Ads. It works similarly to Adwords but tends to have lower auction costs and less competition. As one of the original sources of paid traffic marketing, Google Ads, formerly known as AdWords, still provides significant exposure despite its relatively high CPC (cost per click).
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Facebook Ads is another tool to increase website traffic. With its targeting options, you can ensure that your ads are reaching the right people and staying within your budget. You can start campaigns with a low cost per click and then adjust your budget or targeting as needed when you see results come in. Additionally, Facebook provides you with analytics that allows you to monitor workflow, conversions, and more to make sure each advertisement is driving increased website traffic.
Facebook has nearly 20% market share of total US digital ad spend, according to emarketer. In fact, Google and Facebook together were projected to capture 56.8% of digital advertising investment.
Is it any wonder that Google and Facebook are number one and two on the list of paid traffic sources? One of Facebook’s main advantages is the sheer amount of advertising options available. And they are constantly changing, with new features being added all the time.
For example, you can advertise on News Feed, Instagram, Messenger, and Audience Network. You can target by location, demographic, interest, or similarity. Ads can be created using text, video, images, slideshows, or carousels. Bring your favorite story concept to life with new Facebook Stories ads. There are even ways for businesses to chat with customers on WhatsApp at scale. It’s all done through Facebook ads.
There are so many options when it comes to paid advertising and finding the best one takes time and trial and error. For this reason, you should always stay up to date, keep abreast of new advertising opportunities, and keep learning. So keep your knowledge up to date and read new things. Access new knowledge with various resources such as Studocu. At Studocu, students and university teachers share their latest research and work in niche areas of marketing and business. In general, a combination of paid and organic traffic is often the best way to drive business growth.
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Outbrain’s native advertising platform, Amplify, enables advertisers to serve ads and drive traffic to online content such as websites, blog posts, product pages, and landing pages. By working on CPC models, advertisers can control campaign spend and optimize campaigns in real-time for better results.
The difference between native advertising in Outbrain and other types of paid advertising such as search advertising and social advertising is user intent. When your target audience sees content promoted by Outbrain, they are in so-called ‘discovery mode’. They are ready to be informed, entertained, and engaged. Native ads are unobtrusive and less distracting to viewers. Also, their purpose is not to sell anything. Rather, you should maintain relationships with your customers. This is one of the reasons why his CTR is higher for native or “discovery” ads.
Outbrain’s advanced targeting tools help advertisers reach the best possible audience. Target by device, location, lookalike audience, and interest targeting toolkit.
Additionally, Outbrain now offers FOCUS, a 100% opt-in video platform with a ‘click to watch’ rather than a ‘click to skip’ concept. The results of the native FOCUS video are truly amazing. The completion rate is 2x that of YouTube and 3x that of Facebook!
Another advantage of Outbrain is the quality of its network, which includes the world’s leading publishers. With strict editorial guidelines in place, the ads and content promoted on their network are of a high standard. All of this boils down to one thing. Outbrain drives quality traffic from quality sources, resulting in higher-quality conversions and leads.
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For the B2B space, LinkedIn is a must in your paid advertising strategy. This is a more expensive option, but it allows you to target business people by contact or account, job title, demographic, location, or industry in a highly accurate and efficient manner. There are many ad types. For example, display ads, sponsored in-feed posts, or in-mail ads are ads delivered directly to the target audience’s LinkedIn inbox.
In fact, the best thing about LinkedIn is that you can target people according to their business profile, effectively reaching the right people within LinkedIn’s so-called “walled gardens.”
Just as his CTR is high for native ads, users within LinkedIn work in the business mode because their audience is ready to read the content. It’s not for watching cat videos or seeing your niece’s graduation photos. They watch ads, turn on business caps and consume content. For certain advertisers, this is a paid advertising bonanza. Especially for his B2B products and services, recruiters, and higher education institutions, which are generally of high value.
As mentioned, LinkedIn operates on its CPC model and it’s not cheap
Targeting never goes below $2 per click, and most start around $4.50. Nonetheless, the use of this ad network may be of value to certain businesses.
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Twitter Ads is another way to buy website traffic, enabling marketers to target audiences across the platform more accurately. With its promoted tweet and promoted account option, you can place your content in front of people that are most likely to be interested in your products or services. Twitter ads also offer real-time analytics so you can easily monitor impressions and conversions that come from your campaigns.
Twitter’s short form and fast pace make it a very interesting option for paid advertising, especially for small businesses. With “hundreds of millions” of tweets and about 2 billion searches per day, Twitter is a busy platform with great potential to generate organic traffic.
On the other hand, it’s a treasure trove of paid ads. Of those who follow a company, 93% of them said they would buy from that company, and a whopping 69% of them already made a purchase after seeing her Twitter ad. . So Twitter is definitely a place for brands.
On the other hand, there are dangers on Twitter. There have been many premature or offensive Tweets that have backfired on brands and caused them to go into rapid damage control. But as long as you really understand your audience and medium, Twitter Ads is worth a try.
There are many advertising options. You can promote a single Tweet, an entire account, or trending topics. You can also pay per click, impression, engagement, follow, video view, lead, or app install. Target your audience by income, gender, device, location, interests, and even keywords in user tweets.
With the rising costs of Twitter advertising, it’s important to clearly define your goals before launching a paid campaign. If your goal is conversions and lead generation, paid advertising on Twitter might be a good choice. If your goal is to raise awareness, relying solely on organic reach might get you there for free.
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YouTube advertising presents marketers with an opportunity to deliver video content to a huge number of viewers. It’s incredibly flexible, allowing you to refine your targeting based on demographics, interests, or keywords. You can even use remarketing campaigns if you want to target those who have already interacted with your brand in the past. All advertising is pay-per-click (PPC), so it costs nothing until someone actually stretches out and clicks on the ad.
Microsoft Advertising (Bing Ads)
Bing Ads is a powerful tool to reach potential customers and increase overall website traffic. Bing Ads allows you to target specific groups of people, such as consumers located in certain geographical areas, people who use specific devices or operating systems, and much more, in order to ensure that your ads reach the right people.
By the way, Bing Ads became Microsoft Advertising a few years ago. (I still call them Bing Ads lol).
For reasons we don’t know, Microsoft actually owns Bing and many other services and websites, which is why we decided to rebrand Bing Ads to Microsoft Advertising to give advertisers more options.
Similar to Google and Google Ads, Bing has its own advertising platform for search engine listings through the Microsoft Advertising Platform.
They don’t have the same volume as Google, so in all industries, it can’t send thousands of clicks a day, especially if you choose to show your ads in search results too. There are quite a few. Partners such as Yahoo Switch and AOL.
Windows operating system is still the most used in the world and comes pre-installed with its own browser Internet Explorer (or the latest version: Edge).
They also have their own MSN and Bing searches pre-configured as your home page and default search engine. So if you’re worried that no one is using his Bing search, think again.
One of my campaigns on BingAds had an average CPC of $0.04. Targets are: USA, Canada, UK, Australia, Singapore
The average CPC ranges from $0.05 to $1 depending on all the different categories.
But if you’re lucky, you can also pay about $0.01 to $0.03 per click. It’s a bit tricky these days, but still doable
So if you want to get clicks from as little as $0.01, you should: Targets countries other than the United States (Germany, New Zealand, Singapore, United Kingdom, France, Spain, etc.).
Create great landing pages with high-quality scores. Try to achieve a quality rating of at least 8/10. This allows you to lower your cost per click. Visit SemRush to spy on your competitors, see what keywords and ads they are showing and copy them all.
Try splitting your tests between different ads and changing the ad headlines and text descriptions. You can also use Neil Patel’s Ubersuggest and Ahrefs to find more keywords to add to your campaign.
Now keep in mind that this is not an exact science and of course you may get different results. However, in general, following some of these steps should be enough to lower your CPC. You can easily reach amounts like $0.03 to $0.06
Reddit is a major social network (currently the 25th most visited website and 6th social network in the world). But before you get too excited about Reddit, you should know that it is one of the most “violent” social networks.
why is that?
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Well, users, also known as “Redditors”, are too finicky for some. Trolling, judging, talking nonsense, and being brutally honest about you and your services. Not worth it.
Of course not all Redditors do.
But you should always be careful how you promote your site. Because they stink quickly and if they start leaving hateful comments, the whole campaign can backfire.
So it’s probably best to promote something interesting and useful to the subreddits you subscribe to.
Okay, I didn’t mean to scare you…
Let’s look at the good points:
Reddit is the third most visited website in the United States, with an average monthly active user of Over 330 million people and over 140,000 active communities (also known as subreddits).
Reddit is also a great place to have great and productive conversations with people who have the same interests as you.
This greatly improves Reddit traffic as most users are very interested in all niches and very targeted.
For example, if you want to talk to entrepreneurs and other online marketers, you can join subreddits like r/Entrepreneur and r/DigitalMarketing.
You can get free traffic from Reddit, but first you need to create a profile with a positive karma score and join the conversation by posting helpful guides, articles, etc.
So the next best thing is to pay the fee. Reddit advertising is very cheap and not many marketers use it. This is strange because they are priced very well for their super laser-powered website traffic. (if you don’t have one), sign up if you don’t have one, then just click Create Campaign.
If you want to promote your NetHustler article on internet marketing related subreddits in the US, you only need to pay 0.5-1 USD per CPM (cost per 1000 impressions). Cheap Website Traffic!
Once you have submitted your campaign, it must first be reviewed and approved. This means you may have to wait up to 24 hours for your ad to publish.
Reddit is a great way to get quality and cheap website traffic, but you have to be careful what you advertise as Reddit users can smell it through BS. If it’s a scam, they’ll let you and her other Redditor know about it.
Reddit Ads Additional Info:
- Minimum Deposit: $5 (last checked…)
- Minimum CPM: $0.50
Affordable website traffic! Although their claims to be “best ad network for advertisers” may seem a bit far-fetched, it’s still a pretty good ad network that has all the features fun you might want and of course cheap traffic.
Adsterra is another self-service platform that is very popular these days among CPA and other affiliate marketers.
They have a variety of ad formats that we like, including popunders, push notifications, social bars, native ads, video ads and banners. This SSP has a large number of publishers (18,000+) and they claim to have over a billion impressions per day.
- Adsterra Minimum Deposit: $100
- Adsterra Payment Methods: Paxum, WebMoney, Cryptocurrency and Credit Card (available on request).
- Adsterra Min Bid: $0.007 CPM for display banners, $0.25 CPM for pop-ups and $0.001 CPC for native display and push banners
UseViral is a top choice when considering where to buy website traffic, as it helps with website traffic as well as other social media features at the same time.
promises that you can buy real website traffic promotions, so you don’t have to worry about your reputation being damaged.
- Buy Geo-Targeted Website Traffic
- Buy Website Referral Traffic
Superior Customer Support: Customer Support is what UseViral thinks a lot about their customers. This is also something you can do early in the process or later when problems arise.
Fast Shipping If you’re looking to build your brand fast and know that you have a short window to success, the good news is that UseViral’s shipping speeds are very fast.
This way you will get your website traffic on time and you won’t have to worry about hitting your weekly quota when it comes to website reviews.
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They want to make promoting your website as easy and convenient as possible.
So what are the best sources of paid traffic to your website?
Google Search Ads are likely to drive the most traffic to your site, followed closely by Facebook Ads.
Each of these ten traffic sources can have a significant impact on your marketing efforts, however, and can be used together. Here are the top 10 paid traffic sources that every online marketer should pay attention to.
A quick look at the main types of paid advertising and our ten favorites.
- Display Ads: such as the Google Display Network
- Native Ads: such as content promoted on Outbrain
- Search Ads: such as Google AdWords, Bing Ads
- Social Media Ads: Facebook, Twitter, LinkedIn, Redit and others
Influencer Marketing (and Affiliate Marketing) ): If your brand is promoted to your audience by industry leaders or paid affiliates.
Why is paid traffic better?
Paid traffic ensures that your ads reach your target audience. Organic traffic is more unpredictable. Of course, there are many different ways to pay for advertising. It can be PPC (pay per click), PPA (pay per acquisition or action), or PPV (pay per view).
Alternatively, for influencer marketing, you may have to pay a flat fee, depending on the number of posts you purchase and other aspects of your influencer agreement. There are so many options when it comes to paid advertising and finding the best one takes time and trial and error.
In general, a combination of paid and organic traffic is often the best way to drive business growth.
And while we often refer to customer journeys as “funnels,” they are actually much more complex than simple funnels. In practice it looks like this: Define your target audience, determine your budget, and keep your KPIs as your ultimate focus. With the help of the paid high-quality traffic sources listed above, you can reach your goals