How to Share Your Facebook Page Link: Step-by-Step Guide

You’ve invested time and effort into creating the perfect Facebook Page for your business, brand, or community. It’s filled with compelling posts, engaging visuals, and essential information. But creating the page is only the first step. To truly leverage its power, you need to get it in front of the right people. This is where sharing your Facebook Page link becomes a critical marketing strategy.

Sharing your page link extends your reach far beyond your existing followers. It allows you to tap into new audiences on other social media platforms, through email marketing, on your website, and even in personal messages. This simple action can drive significant traffic, boost engagement, and ultimately help you achieve your goals, whether that’s increasing brand awareness, generating leads, or building a vibrant online community. This guide will provide everything you need to know, from the basic steps of finding and copying your link to advanced strategies for maximizing its visibility.

First Things First: Is Your Facebook Page Ready to Share?

Before you start distributing your page link, it’s crucial to ensure your page is polished, professional, and ready for new visitors. An incomplete or inactive page can deter potential followers. Think of your Facebook Page as your digital storefront; you want it to be welcoming and impressive.

Step 1: Ensure Your Page is Published and Public

This might seem obvious, but it’s a common oversight. If your page isn’t published, no one can see it, regardless of whether they have the link.

Here’s how to check your page’s visibility settings:

1. Navigate to your Facebook Page.
2. In the left-hand menu, scroll down and click on Settings.
3. Under the General tab, you’ll see Page Visibility.
4. Confirm that it is set to Page Published. If it says “Page unpublished,” click Edit and select Page Published.
5. Click Save Changes.

Now your page is live and accessible to anyone on the internet.

Step 2: Optimize Your Page Information

A complete profile builds trust and provides visitors with all the information they need. Go through your page and make sure these key sections are filled out accurately and professionally:

• Profile Picture and Cover Photo: Use high-quality images that represent your brand. Your profile picture should be your logo or a professional headshot, while the cover photo can showcase your products, team, or brand personality.
• Username (@handle): Create a custom, easy-to-remember username (e.g., @YourBrandName). This also creates a clean, vanity URL for your page (e.g., facebook.com/YourBrandName), which is much easier to share.
• About Section: Fill out every relevant field. This includes your mission, company overview, contact information (email, phone number, website), and location. Use keywords related to your industry to improve your page’s discoverability.
• Call-to-Action (CTA) Button: Customize the button at the top of your page. Facebook offers various options like “Shop Now,” “Sign Up,” “Contact Us,” or “Learn More.” Choose the one that best aligns with your primary business goal.

Step 3: Populate Your Page with Engaging Content

An empty page is uninviting. Before you drive traffic to it, make sure you have a solid foundation of at least 5-10 high-quality posts. This shows visitors that your page is active and provides value.

Consider posting a mix of content, such as:

• An introduction to your brand or business.
• Behind-the-scenes photos or videos.
• Helpful tips or tutorials related to your industry.
• User-generated content or customer testimonials.
• A promotional post or special offer.

Once your page is polished and populated, you’re ready to start sharing your link with the world.

How to Find and Copy Your Facebook Page Link

Finding your page’s unique URL is a straightforward process, but the steps vary slightly depending on whether you’re using a desktop computer or a mobile device.

Finding Your Link on a Desktop Browser

The easiest way to get your page link is through a web browser on your computer.

1. Log in to Facebook: Open your preferred web browser and go to facebook.com.
2. Navigate to Your Page: From your News Feed, click on your profile picture in the top-right corner, then select See all profiles and choose the Page you want to manage. Alternatively, you can click the Pages icon in the left-hand menu and select your page from the list.
3. Copy the URL from the Address Bar: Once you are on your Page’s main feed, look at the address bar at the very top of your browser. The URL displayed there is the direct link to your page. It should look something like https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2FYourPageName.
4. Highlight and Copy: Click inside the address bar to highlight the entire URL. Right-click and select Copy, or use the keyboard shortcut Ctrl + C (on Windows) or Cmd + C (on Mac).

Your link is now copied to your clipboard, ready to be pasted wherever you need it.

Finding Your Link on the Facebook Mobile App (iOS and Android)

Sharing from your phone is just as simple, though the interface is slightly different.

1. Open the Facebook App: Launch the app on your smartphone or tablet.
2. Switch to Your Page Profile: Tap the menu icon (your profile picture and three horizontal lines) in the bottom-right corner (iOS) or top-right corner (Android). Tap the dropdown arrow next to your personal profile name and select your Page.
3. Go to Your Page’s Main Profile: Once you’ve switched to your Page’s profile, tap the menu icon again and then tap on your Page’s name at the top to view it as a visitor would.
4. Find the Share or More Option: Below your Page’s name and cover photo, you’ll see a row of buttons. Tap the three-dot menu icon (…) on the right side of this row.
5. Copy the Link: A menu will appear at the bottom of the screen. At the very bottom of this menu, you will see your Page’s link with a Copy Link button next to it. Tap Copy Link.

A confirmation message will appear, letting you know the link has been copied to your device’s clipboard. You can now paste it into a message, social media post, or any other application.

Where to Share Your Facebook Page Link: 10 Effective Strategies

Now that you have your link, it’s time to put it to work. Simply posting it once isn’t enough. A successful promotion strategy involves placing your link in multiple strategic locations where potential followers are likely to see it.

1. Across Your Other Social Media Profiles

This is the most obvious and effective place to start. People who follow you on one platform are likely to be interested in your content on another.

• Instagram Bio: Add your Facebook Page link directly to the website field in your Instagram bio.
• TikTok Bio: If you have a business account, you can add a clickable link in your TikTok profile.
• LinkedIn Profile: Add it to the “Contact Info” section of your personal profile and on your company’s LinkedIn Page.
• X (Twitter) Bio: Include the link in your bio’s website field.
• Pinterest Profile: Add it to your profile settings.
• YouTube Channel: Feature the link on your channel’s “About” page and in the description of your videos.

2. In Your Email Signature

Think about how many emails you send every day. Each one is an opportunity to promote your Facebook Page. Add a simple, clickable link to your email signature with a call to action like “Follow us on Facebook” or “Join our Facebook Community.” This is a passive but powerful way to gain followers from people you’re already communicating with.

3. On Your Website or Blog

Your website is prime real estate for cross-promotion. Visitors are already there because they are interested in your brand. Make it easy for them to connect with you on Facebook.

• Header or Footer: Add a Facebook icon that links directly to your page. Most website themes have this feature built-in.
• Contact Page: Include your Facebook link alongside your other contact details.
• Blog Posts: If you mention something you posted on Facebook, link directly to it. You can also end your blog posts with a CTA to follow you on social media.
• Pop-ups or Slide-ins: Use a gentle pop-up to invite website visitors to like your page, but be careful not to make it intrusive.

4. In Your Email Newsletters

Your email subscribers have already opted in to hear from you, making them a warm audience. Dedicate a section of your newsletter to social media promotion. You can feature a recent popular post from your Facebook Page and include a clear “Follow Us” button that directs them to your page.

5. On Business Cards and Marketing Materials

Don’t forget about offline marketing. Your Facebook Page link (or better yet, your vanity URL) should be on all your physical marketing assets. This includes:

• Business cards
• Flyers and brochures
• Posters
• Product packaging
• Storefront signage

For physical materials, consider using a QR code that links directly to your Facebook Page. This makes it incredibly easy for people to visit your page with a quick scan of their phone.

6. Within Facebook Itself

You can strategically promote your Page within the Facebook ecosystem.

• Your Personal Profile: Share your Page’s posts to your personal timeline to reach your friends and family.
• Facebook Groups: If the group rules allow it, share your page in relevant communities. Don’t just drop a link; provide context and explain why the group members might find your page valuable.
• Invite Friends: Facebook has a built-in feature that allows you to invite your personal friends to like your Page. Use this selectively to invite people who you genuinely think would be interested.

7. In Online Forums and Communities

Participate in forums like Reddit or Quora that are relevant to your niche. When appropriate, you can share a link to your Facebook Page as a resource. The key is to provide value first. Answer questions and contribute to discussions meaningfully before promoting your own content.

8. Through Collaboration with Other Creators or Businesses

Partner with other brands or influencers in your space. You can agree to share each other’s Facebook Pages with your respective audiences. This is a powerful way to get an endorsement and reach a new, relevant audience.

9. In Your Guest Posts

If you write articles or blog posts for other websites, include a link to your Facebook Page in your author bio. This drives referral traffic from an established audience and builds your authority.

10. Using Link-in-Bio Tools

Services like Linktree, Beacons, or Lnk.Bio allow you to create a single landing page that houses multiple links. This is especially useful for platforms like Instagram that only allow one clickable link in the bio. You can create a “link-in-bio” page that includes your website, blog, and, of course, your Facebook Page.

Advanced Strategies for Sharing Your Link

Once you’ve mastered the basics, you can move on to more advanced techniques to maximize your link’s impact and track its performance.

Creating a Custom Vanity URL

As mentioned earlier, a vanity URL (facebook.com/YourBrandName) is cleaner and more professional than the default URL that includes a string of numbers.

If you haven’t set one up, here’s how:

1. Go to your Page Settings.
2. Under the General tab, click Edit next to Username.
3. Enter your desired username. It must be unique and at least five characters long.
4. If the username is available, click Create Username.

This custom URL is easier for people to remember and type, making it ideal for offline marketing materials.

Using URL Shorteners with Tracking

While your Facebook URL is important, long links can look messy in certain contexts, like on X (Twitter) or in text messages. URL shorteners like Bitly or TinyURL can create shorter, cleaner links.

The real power of these services lies in their analytics. A service like Bitly allows you to:

• Track Clicks: See exactly how many people are clicking your link.
• Monitor Geographic Data: Find out where your clicks are coming from.
• Analyze Referrer Data: Understand which platform (e.g., your website vs. your email signature) is driving the most traffic.

This data is invaluable for refining your promotion strategy. If you see that your email signature is generating a lot of clicks, you know it’s an effective channel. If your forum signatures aren’t getting any clicks, you might decide to focus your efforts elsewhere.

Generating and Using QR Codes

QR codes have made a major comeback. They bridge the gap between the physical and digital worlds, making it effortless for someone to go from a flyer or business card directly to your Facebook Page.

Many free QR code generators are available online. Simply paste your Facebook Page URL into the generator, customize the design if you wish, and download the image. You can then add this QR code to:

• In-store displays and menus.
• Event banners and presentations.
• Direct mail and flyers.
• Product packaging.

Final Thoughts: Share Consistently and Creatively

Sharing your Facebook Page link is not a one-time task; it’s an ongoing promotional effort. The key to success is to integrate this practice into all your marketing activities, both online and offline. By making your page easily accessible and consistently reminding people where they can find you, you create numerous pathways for new followers to discover your brand.

Start with the foundational steps: optimize your page and master the process of copying your link on both desktop and mobile. Then, expand your efforts by strategically placing your link across all your digital and physical properties. By being creative, consistent, and tracking your results, you’ll transform a simple URL into a powerful tool for community growth and brand engagement.