SEO Guide: Everything you need to know about SEO

What is SEO and what is SEO stands for?

SEO stands for ‘Search Engine Optimization, it is the process or technique of improving a website, a website page, or a particular content to increase its online traffic or visibility from search engines when people search for the products, services, content, or something related to the one you have.

What does SEO do?

SEO is used for optimizing a website’s technical configuration, content quality, and URL recognition so its pages can become easily visible and popular when people search on search engines, and as a result, search engines rank them better

What is SEO search keyword?

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for
are the words or phrases that people use on search engines to generate results, like “how to tie a tie.

SEO search keywords are the keywords and phrases that people use on the search engine so as to find the results and answer their questions. Including those words in web content make it possible for people to find your site via search engines, e.g., how to make the best food

Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.”

What are Keyword tools?

A keyword research tool is a tool that helps you find ideas on what people are searching for on search engines like Google, Bing, Yandex, Amazon, etc.

What are Keyword metrics?

The Keyword Ranking Performance metric is the one that measures your keyword rankings so as to understand how effective your SEO efforts are at driving organic traffic to your website. SEO metrics track information like your site authority, backlinks, number of page views, traffic source, and ranked keyword.

What is Keyword analysis?

A keyword analysis is a process whereby search terms are analyzed and evaluated in an effort to determine which keywords optimize a site’s SEO.

What are Long-tail keywords?

Long-tail keywords are keywords that are highly specific search queries that seem to have relatively low search volumes. It is generally made from three to five words, they are phrases that are not popular, and users only search for them a few times a month.

What is Search Volume

Keyword search volume is the number of times a specific keyword is searched for n a certain time frame

What is Keyword difficulty?

Keyword difficulty is the process that shows how easy or difficult it will be to rank for a particular keyword or query in Google’s organic search results.

What is keyword relevance?

Keyword relevance is a qualitative measure of the importance of keyword segmentation (It is also called keyword popularity). It studies how important certain keywords or phrases are on each page of your website.

Where to use SEO?

SEO can only be used on websites, it can be used on an eCommerce website, blog, and other types of

What is On-page SEO?

on-page SEO is all you can do on your website or blog to optimize it, it may be technical content optimization. On-page SEO can be done through; Internal linking, Keyword research, optimizing page performance, Content optimization, Title tag, and meta description optimization.

What is Off-page SEO?

Off-page SEO is about building quality backlinks to make search engines aware that your website or blog has authority and value. You can build link through Guest posting, Link Exchange, you can also buy links from high authority website.

What is white hat SEO?

White hat SEO is any practice that optimizes your search rankings on a search engine results page (SERP) while maintaining the integrity of your blog or website without going against the search engine’s terms of service. Example of White hat SEO is: posting quality content or services, easy website navigation, website mobile-friendly, website fast loading, etc.

What is Black hat SEO?

Black hat SEO is a set of practices that are used to improve a blog, site or page’s rank in search engines by means that violate the search engine’s terms of service. Black Hat SEO is known as an unethical, wrong practice that could increase a blog, site, or page’s ranking in a search engine result page (SERP). These practices can result in the site being banned from the search engine because it is against the search engine’s terms of service.

What is Backlink?

Backlink is a link from one website to another. Backlinks are important to SEO. Google use backlink as a ranking signal, when one website links to another website, it shows how important or popular the site is. The more backlinks you have pointing back to your site, the more popular it will be on Google site.

What is Nofollow links?

A nofollow link is a link that contains a rel=”nofollow” attribute in its HTML code within your content.

What is Dofollow links means?

A dofollow link is a link that does not contain a rel=”nofollow” attribute in its HTML code within your content.

When Dofollow or Nofollow Backlinks Should Be Used?

A nofollow backlink should be used when there is no desire to pass link juice, or endorse the linked website.

Dofollow links on the other hand improve your search engine rankings. It is usually used for sponsored links or affiliate links.

What are SEO tools?

SEO tools are the tools that make websites, blogs and page to rank higher in search engine results, it might be in Google, Bing, Yandex or others. Is assists in optimizing Web content by analyzing content for keywords, backlinks, and others. It also investigates the potential of  Contents or Web pages of websites for high consideration on search engine ranking pages

You can read: Best Free SEO Tools you need for your website

What is Domain Authority (DA)?

Domain Authority is a search engine ranking score which gives a measure of how successful a website is when it comes to search engine results, such as Google search engines or other. It measures the probability of an entire web domain to rank in the SERPs.

Domain Authority is developed by Moz, it predicts how likely a website is to rank in search engine result pages (SERPs).

What is Domain Rating?

Domain Rating (DR) is an Ahrefs metric that measures the relative strength of a website’s backlink profile.

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