Want to get the most out of your Instagram posts? Knowing the best times to post can help you reach more followers and increase engagement – discover when and how to maximize your presence on the platform in this comprehensive guide
Research Your Audience’s Time Zones and Habits.
Knowing your audience’s time zones and habits is key to understanding when the best times are to post on Instagram. Consider researching the geographical locations of your followers, then use tools such as Google Analytics, Tailwind, or Sprout Social to help you understand the optimal posting times for maximum engagement. Additionally, you can do an informal survey of your followers by asking them what the best times are for them personally so that you can tailor your posts accordingly.
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Choose when to post based on type of content.
In addition to audience habits and time zones, the type of content you’re sharing can also play a role in ideal posting times. For example, if a large portion of your content is focused on travel photos and experiences, consider posting around morning commute times or lunches as that’s when people are most likely to browse their feed. If you post more creative or inspirational content, aim for mid-afternoon when people have some downtime from work and may be looking for something to motivate them.
Test and Adjust as Needed.
Getting the geographical and demographic preferences of your target audience is just a starting point, as different posts could garner better results at varying points throughout the day. Always keep in mind that optimal posting times for one post may not be ideal for another — test out various times during the week and pay attention to which tiers best engage your following. Quality content will always be more important than timing, so make sure to focus on creating captivating visuals and copy that resonates with your audience.
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Use Scheduling Tools to Automate Posting.
Streamlining your posting process couldn’t be easier with the help of social media scheduling tools, such as Hootsuite, Buffer and Social Pilot. They allow you to plan content in advance and post it at maximum engagement points while ensuring that all of your relevant accounts are simultaneously updated. Plus, using a scheduling tool also makes it easier to track post performance over time so that you can identify trends in engagement and make smarter decisions for future campaigns. Make sure to use analytics tools like Google Analytics or Sprout Social’s insights to get a better sense of your followers’ interests and behaviors.
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Employ Instagram Insights for Benchmark Analysis.
Instagram Insights are a powerful tool for measuring the success of your posts. With its demographic data, analytics, and hashtag resource, you can gain insights into your post performance and optimize it in real-time according to your followers’ interests. To get an accurate overview of which time of day works best, look at the ‘reach’ or ‘impressions’ tab in Insights to estimate engagement points based on likes and comments over time. This will help inform how you should adjust your scheduling to maximize future post performance.